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“There are many books on corporate czars but none on small businesses of India, which Rajiv figuratively describes as Lalaland. The Book depicts struggles, innovativeness and coping mechanisms of owners and employees combined with very imaginative use of cartoon illustrations. The book makes you laugh and cry at the follies and foibles of Lalas beautifully.

An eminently readable book.”

Subhash Chandra Garg, IAS.

Former Finance Secretary, Govt. Of India

“Rajiv Gupta's book is successful in capturing the three kinds of conflict within family businesses - those among family members, between owners & senior employees and within the employees themselves. If not addressed properly and in time, these conflicts can bring down a running business. The book provides insights into the management of these conflicts."

Sonu Bhasin

Business Author and Founder FAB (Family And Business)

Book Reviews

While this book is targeted at employees, it can serve as a mirror to business owners and their coterie to help them see how their behavior is seen by others. This might help them to answer the question they often ask, "Why can’t we become like Tatas, Unilever, Godrej, M&M or Marico?”. Or “Why can’t we attract top talent when we are willing to pay higher salaries than them?”

R. Gopalkrishnan

Author & Business Commentator.
Former Executiv
e Director TATA Motors

The book adequately show cases the consequences of irrational decision making and a lack of respect for stakeholders. Success of any organization largely depends on the people skills of the top management and the work ethic propounded to deliver sustained performance. â€‹Enterprises that don t pay attention to these are likely to fail over time .

Sharath Vijayaraghvan

Executive Director, Sundaram Motors, TVS Group

What stands out in this landmark book is illustrating what actually happens on the ground in many of them and its impact on business and everyone associated with it. It thus provides a converse way to learn, the ‘all important’ lesson - how not to conduct oneself as owners.

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Employees would also find extremely useful tips that can make the crucial difference between a failed and a highly successful career at a family business.”

Dr. Bhimaraya Metri

Director, Indian Institute of Management Nagpur

The book is a laughter riot and through well researched examples conveys a hard hitting message on how not to run a family business. Yet if you find yourself stuck in one of them, as an employee, how to survive it. A must read for everyone who is a part of a family run business and those who are

going to start one!!

Nikunj Sanghi

MD. JS Fourwheel Motor Group,

Past President - Federation of Automobile Dealers (FADA) 

Amazon Reviews

“I absolutely loved "Lala Company"! It's such a hilarious yet insightful read that offers a unique peek into the world of Indian family businesses. The way author portrays the dynamics within these companies is both entertaining and eye-opening. The humor and truth woven throughout the book kept me engaged from start to finish. It's like a guidebook to navigating the complexities of family businesses in India, with a touch of wit and wisdom.

Author’s storytelling is so relatable, and his observations are spot-on. The book not only entertained me but also gave me a deeper understanding of the challenges and quirks of working in such environments. I would highly recommend "Lala Company" to anyone looking for a blend of humor, insight, and a good story. It's a delightful read that will stay with you long after you've finished it."

- Aarti

© 2025 Lala Company - All Rights Reserved.

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